Inside the Mind of a CEO

Turning Money Struggles Into A Wealth-Building Mission

Ever felt like financial success was just out of reach? Patrina Dixon, RFC, CFEI, knows that feeling all too well.

She went from learning money lessons the hard way to becoming a nationally recognized financial educator and CEO of It'$ My Money.

Now, she’s on a mission to help people—just like you—ditch financial stress, build wealth, and take control of their future.

In this exclusive interview, Patrina shares the biggest money myths holding people back, the financial habits that truly build wealth, and the one piece of advice she wishes she had followed sooner.

Get ready for insights that could transform your financial journey!

1. What inspired you to start a financial education company, and how did your own personal experiences shape the mission and values of your business?

My inspiration came from my own financial journey and the realization that many people, especially young adults, lack fundamental financial knowledge. Growing up, I didn't have access to financial education, and I learned many lessons the hard way. After overcoming financial hurdles and gaining expertise, I felt called to share what I learned with others. It'$ My Money was built on the belief that financial literacy should be accessible, relatable, and actionable for all. The goal is to empower people with the knowledge and confidence to take control of their financial future.

2. In your opinion, what is the biggest misconception people have about personal finance and investing, and how does your company work to eliminate these myths?

One of the biggest misconceptions is that you need to be wealthy to manage your finances effectively or to start investing. Many believe that investing is too complicated or only for the rich. At It'$ My Money, we break these myths by simplifying financial concepts and demonstrating that small, consistent steps like budgeting, saving, and investing just a little at a time can lead to significant financial growth. Through hands-on activities, relatable lessons, and practical strategies, we show people that financial success is within reach for everyone.

3. How do you strike a balance between teaching technical financial skills and the mindset needed for financial success? Which do you believe has a greater impact on long-term growth?

Financial success is a combination of both strategy and the right mindset. You can have all the skills in the world, but if you don't have the discipline, patience, and confidence to apply them, you won't see results. We focus helping people shift their perspectives on money, overcome financial fears, and develop positive habits. Once that foundation is set, we dive into technical skills like budgeting -managing the flow of their cash, and debt management - a strategy to pay it down or off and more.

4. Can you share a pivotal moment or challenge in your entrepreneurial journey that taught you an essential life or financial lesson? How has that influenced the way you teach others?

One pivotal moment was deciding to build It'$ My Money and actually doing it. I had a big balancing act with the many things I do, including still working a 9-5 but it has been both challenging and rewarding: it taught me the importance of time management, financial discipline, strategic growth and relying on my team. Instead of making a risky leap, I've been able to grow my business steadily, reinvest profits, and ensure financial stability. This experience reinforces what I teach: financial success is about smart planning, patience, and creating multiple income streams. I encourage others to pursue their passions, but to do so in a way that aligns with their financial goals and responsibilities and what is best for their family as personal finance is just that PERSONAL.

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5. Many aspiring entrepreneurs struggle with balancing risk and stability. What advice do you have for individuals on managing financial risks while pursuing their business dreams?

Start by building a financial cushion before taking big risks. Entrepreneurship comes with uncertainties, so having an emergency fund, a budget, and a plan for multiple income streams can provide stability. I also encourage entrepreneurs to start small and test ideas, reinvest profits, and avoid excessive debt. Financial risks should be calculated, not reckless. Most importantly, stay adaptable; markets change, and being financially prepared allows you to pivot when needed. Most importantly, know the numbers of your business.

6. As a CEO, what practices do you implement in your daily routine to stay financially sharp and ahead of trends in the finance world?

I dedicate time to reading financial news, engaging with industry experts, and staying updated on economic trends. Networking with other financial educators and professionals also helps me stay ahead. I also practice what I preach, budgeting, saving in high yield saving accounts, diversifying my portfolio and continuously improving my own financial strategies. Teaching others keeps me accountable because I have to stay informed to provide the best insights.

7. What key habits do you believe are essential for maintaining financial well-being, regardless of economic circumstances or life stage?

Some essential habits include:

- Budgeting regularly to stay in control of finances.

- Saving and investing consistently, even in small amounts.

- Avoiding unnecessary debt and using credit wisely.

- Continuously learning about financial trends and opportunities.

- Building multiple income streams to create financial security.

- Being adaptable, as financial circumstances can change.

8. Looking back, what is one piece of financial advice you wish you could have given your younger self, and how would it have changed the trajectory of your career or business?

I would tell my younger self to start investing earlier, embrace financial education sooner, increase your passive income and ownership is a must. Had I started these things earlier, I would have built wealth faster. This is the one of the reasons why I am so passionate about teaching others and helping them avoid delays and start building their financial future now.

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Patrina Dixon’s journey proves that financial success isn’t just for the wealthy—it’s for anyone willing to take small, consistent steps toward a better future.

Whether you’re looking to break free from debt, start investing, or build multiple income streams, the right mindset and strategies can make all the difference.

Subscribe to Patrina’s newsletter for exclusive insights, and check out her YouTube channel for practical advice that can help you grow your wealth—one smart decision at a time.

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