Why We Spend To Feel Better

When Emotions Cost You Cash

I used to think I was in control of my spending.
I wasn’t.
I was performing.

For a long time, money was my costume. A tool I used to shape how people saw me. The round of drinks was on me because I wanted to look generous. The VIP table was mine because I wanted to look rich, fun, magnetic. I wasn’t doing it for the memories. I was doing it for the percept…